Published in Outsell·1 day agoDeviled EggsMy colleague John Dick, Founder and CEO of Civic Science wrote last week in his must-read newsletter about how consumers loathe packaging shrinkage as a method of companies raising prices. By this I mean keeping prices the same but for less product: Think half the M&M’s for the same price…3 min read
Published in Outsell·Jun 16Where the Growth IsThe Outsell team is wrapping up our annual sizing season. To get an overview of the total industry and the 100+ segments we cover, look no further than the Outsell Segment Explorer. You can also see market share for the leading companies in key segments, like B2B Media & Business…2 min read
Published in Outsell·Jun 9Trust vs. DoublespeakIt’s not hard to imagine why people distrust the government when you can’t get a straight answer to a straight question anymore these days. Forget the travesty in Uvalde, all the back-and-forth, he-said-she-said, about what happened that day — or worse, DIDN’T happen. It’s a disgrace, and too many of…4 min read
Published in Outsell·Jun 2The Persistent Chase for EyeballsOne thing that constantly strikes me is how, in reporting a news story, the media leaves out pieces of the puzzle that actually inform the debate and call for more nuanced thinking. …3 min read
Published in Outsell·May 19Gone Fishing — Fourth of July HolidayA few weeks ago, I wrote about burnout among leaders and their teams these past two years, now going on three. It’s real. Many leaders closed their offices the week between Christmas and New Year’s and offered their staff a paid shutdown. We did that at Outsell — what we…2 min read
Published in Outsell·May 12Data Application Areas and the Palantir OpportunityWhile Palantir’s stock price plummets and this darling of the data and analytics world hits new lows, I keep wondering why we aren’t seeing a large information services firm in our industry nab it? Our industry is now mostly part of the software industry ecosystem, and we have seen firms…2 min read
Published in Outsell·May 6PE and Rising Interest RatesOur clients often ask us about “topics du jour” and their impact on their specific businesses, our industry, or both. With the pandemic, it was all about working remote, the return to the office, and now, working hybrid. Ditto for events, a high-profile topic we’ve been benchmarking and researching. …4 min read
Published in Outsell·Apr 28The Art of UnpluggingI’ve written before about the importance of vacations, the art of unplugging, and why it’s so effective for leaders to disengage from their companies each year. This past month, I really put this to the test: after nearly three years of little to no vacationing — thank you, pandemic —…4 min read
Published in Outsell·Apr 14We Can’t Wait to See You!Has it really been two years since the pandemic started? Sometimes I feel like I’m experiencing a “time rollercoaster” — one day, it seems like only yesterday that we all buckled in for COVID-19, and the next, it feels like this has been going on forever… Either way, one thing…2 min read
Published in Outsell·Apr 7She SucceedsI was very pleased to be interviewed recently by the She Succeeds podcast, hosted by Meredith Vorndran. We talked about what success means in its various forms, including personal, business, health, and more. …2 min read