What if you had a crystal ball to look at the future of our industry: the future of data, the geopolitical situation, the economy, M&A, and the workplace? Do you want to make sure your business is primed for the future? You won’t want to miss our completely redesigned Outlook…

The Outsell Leadership Community — our peer-to-peer networks of industry CEOs and MDs — successfully returned to in-person meetings this year. What a welcome relief. Last month we wrapped up our second round of meetings in California, New York, and London. What a joy once again to see everyone, to…

I was speaking with a former client yesterday who is coming back to the Outsell fold. This is a leading IM professional in a well-known global company whose brand anyone would recognize. …

I was reflecting on the anniversary of the iPhone this week as well as comments in the media from those who invented it, who said they were surprised by how much it changed behavior and society. Indeed, to say it was a gamechanger would be an understatement. Many people consider…

My colleague John Dick, Founder and CEO of Civic Science wrote last week in his must-read newsletter about how consumers loathe packaging shrinkage as a method of companies raising prices. By this I mean keeping prices the same but for less product: Think half the M&M’s for the same price…

The Outsell team is wrapping up our annual sizing season. To get an overview of the total industry and the 100+ segments we cover, look no further than the Outsell Segment Explorer. You can also see market share for the leading companies in key segments, like B2B Media & Business…

It’s not hard to imagine why people distrust the government when you can’t get a straight answer to a straight question anymore these days. Forget the travesty in Uvalde, all the back-and-forth, he-said-she-said, about what happened that day — or worse, DIDN’T happen. It’s a disgrace, and too many of…

One thing that constantly strikes me is how, in reporting a news story, the media leaves out pieces of the puzzle that actually inform the debate and call for more nuanced thinking. …

A few weeks ago, I wrote about burnout among leaders and their teams these past two years, now going on three. It’s real. Many leaders closed their offices the week between Christmas and New Year’s and offered their staff a paid shutdown. We did that at Outsell — what we…